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Research papers

Headlamp and rear-view mirror

The purpose of this paper is to show how a reader panel is being used by the editorial teams of Family Circle and Living as part of a circulation building strategy. We begin by reviewing the background of declining circulations, new management, and...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Guy Consterdine, Caroline Fraser
November 23, 1983
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Citation

Consterdine and Fraser (1983a, November 23). Headlamp and rear-view mirror. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/headlamp-and-rear-view-mirror